⚡ September Teaching Rate Sessions Available For 50% Off
Your Partner in Building Growth Systems That Captivate & Convert
Hi there 👋 I’m Felicia Chanell, Digital Growth Strategist and founder of Swanked. I help expert brands turn more leads into paying clients by fixing the gaps in their marketing and sales systems.
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Why Expert Brands Choose Me
I’m not the person who shows up with a cookie-cutter playbook. I’m the one who steps in, diagnoses where your system is leaking, and gives you the exact strategy to fix it. My work is equal parts creative and strategic: brand clarity, high-converting messaging, smart funnels, and systems that actually scale. When you work with me, you get more than pretty assets or clever copy. You get a partner who sees the whole picture and knows how to align it so your business stops stalling and starts scaling.
Yes, I am that rare strategist-meets-creative
you've been looking for.
As the CEO of an expert brand, you’re already carrying a lot. Every big decision runs through you. Every funnel, launch, or sales dip is one more thing on your plate. And while you’ve built something successful, you know it’s not running at the level it could.
spoiler alert...
You don’t need another to-do list, tactic, or half-baked funnel. You need someone who can step in, cut through the noise, and pinpoint exactly what’s holding your growth back.
Stop patching with quick fixes.
Let’s build the flow your business needs to grow.
Working Together Options
Not sure which option fits your needs best? Send me a messsage and we'll walk through it together.
You will be wowed! She will put it together in a way that makes it stress-free and she will be able to tap into what it is that you want, what message that you want to share and just make it come to life. Like she will handle all of that and then some!"
In terms of actual tangible results, within the first two hours, I converted a new coaching client. Then, within four hours I had two speaking engagements and it had been six months since my last speaking engagement. If you're struggling to make an impact, to have the presence and really feel that you’re putting your best self out there. That you feel best represents your offering, who you are, and what you bring to the world, then Felicia and Swanked can do that for you.
Offer Intensive
If your offer doesn’t stop your dream client in their tracks, nothing else in your business matters. You can have the best funnel, the smartest ads, and the most advanced tech but if your offer doesn’t feel like a must-have, none of it converts.
This session is for you if you know you deliver incredible results but struggle to position your offer to attract and convert dream clients and perfect-fit customers. In 90 minutes, we’ll strip your offer down to its foundation and rebuild it into something irresistible. Together, we’ll:
Uncover the exact problem you solve and why it matters
Get clear on the dream avatar your offer is designed for
Define the unique selling proposition that sets you apart in your market
Position your offer so it doesn’t just sound nice so it feels urgent, valuable, and worth investing in right now.
You’ll walk away with a sharp, market-ready offer framework that gives you the confidence to sell and the clarity to build everything else (funnels, traffic, systems) on solid ground.
Funnel Flow Intensive
If you’ve been watching potential clients and customers slip through the cracks, don’t wait until your next launch to figure it out.
This session is for you if you want to finally understand exactly where leads are dropping off and how to fix it so your funnel stops leaking and starts converting. In 90 minutes, we’ll map out your funnel like a clear, streamlined customer journey from opt-in to nurture to conversion and plug the leaks. Together, we'll:
Review how you’re bringing people into your funnel and pinpoint what’s helping (or hurting) your numbers.
Look into your nurture/follow-up sequences and engagement touch points to see where leads are losing interest and how to keep them connected.
Audit the structure of your conversion event (webinar, challenge, etc.) so it actually builds desire instead of just delivering information.
You’ll leave with a funnel map that actually makes sense and a plan you can implement right away to get more sales from the audience you already have.
Felicia was an absolute pleasure! She took the time to understand what our needs were for our recent marketing campaign. During our time working together, Felicia was responsive, professional, and paid attention to detail. By the end of the project, she was able to produce a beautifully designed product logo and brand new funnel page for our Insta Influence Kit."
Webinar Registration Converted At 40%. I absolutely loved working with Felicia. She was very responsive and turned around the project fast. Even from the first draft, she delivered beautifully designed landing pages that converted. I highly recommend working with Felicia.
"Felicia completely transformed the checkout experience for my business. I didn’t even realize how much revenue we were leaving on the table with cart abandonment and missed upsell opportunities. Her cart recovery system alone recovered hundreds of orders, and the upsells added an entirely new revenue stream. I appreciated her responsiveness and clear explanations throughout the process. I highly recommend her services!"
"Working with Felicia has been by far the best online/website/branding experience I have ever had. She is the full package. She understands effective branding, website creation, sales funnels, email marketing, and how to plan it all out to maximize sales and customer retention. I cannot recommend working with Felicia enough.
Felicia has been the catalyst in my business to help me sort the systems and processes in which we enroll clients and deliver materials to clients. We have moved three pieced-together, DIY-ed-by-me websites into one, which has just been so much simpler for myself and my team to use, and for our students to access on the back end (a secure site with all their program and course materials).
Systems Intensive
Too many business owners are still doing things by hand like sending reminders one at a time, manually updating spreadsheets, or praying they didn’t forget to follow up with a lead. The result? Missed opportunities, wasted hours, and growth that stalls before it even starts.
If your backend feels like it’s being held together with duct tape, this intensive is for you. In this 90-minute session, we’ll take a hard look at how your business runs behind the scenes and map out a smarter way forward. We’ll:
Audit your current setup to see what’s working and what’s creating bottlenecks.
Walk through your lead-to-client journey step by step to spot where prospects are slipping through the cracks.
Identify what should be automated to save you time and reduce errors.
Streamline overlapping or unnecessary tools so your systems are simple, effective, and ready to scale.
If you’re already feeling like your systems are breaking at your current level, it will only get worse as you grow. Book your session now and walk away knowing your backend can finally keep up with your goals.
September Teaching Rates
This month only, I'm offering Teaching Rates on our intensives and strategy sessions. That means you can book a session for 50% off the regular price. Here’s the deal:
Teaching Rate = 50% off, session is recorded for my private student library (never for marketing).
Private Rate = full price, if you’d prefer your session stay completely confidential.
Your session must be booked AND completed in September. Spots are limited, and once they’re gone, they’re gone.
What You Need To Know Before We Work Together
When you work with me, you’re investing in a partner. Not someone to drown you in tech details or pile on more to-dos but someone who can see the bigger picture, connect the dots, and show you where your funnel or systems are silently leaking sales. I bring an outside lens that cuts through the noise and simplifies what feels overwhelming.
You’re not here for more theory or another generic playbook because you’ve already tried that and it hasn't fixed the problem. What you get with me is clarity and strategy you can act on right away. I help you identify the right positioning, the right flow, and the right systems so that your funnel stops feeling like a gamble and starts working like the sales process it was always meant to be.
At the end of the day, you’re investing in a partner who can see three steps ahead of where you’re stuck, hand you a plan that makes sense, and give you the confidence to move forward. That’s where the real ROI lives.
And let me be clear: I don’t guarantee revenue goals. No strategist can. Your results depend on your offer, your audience, your pricing, and your ability to sell not just the strategy we put in place. What I do guarantee is that you’ll walk away with clarity, direction, and a concrete action plan you can trust. You’ll know what’s broken, where the leaks are, and exactly what needs to change so your funnel has the best shot at converting the right clients and customers.
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