You’ve probably heard of lead scoring. Sounds super corporate and big-league, right?
But here’s the thing – every business can totally benefit from it. Let me break it down for you in plain English.
Imagine you’re at a party. Some people glance at you, some chat briefly, while others dive deep into conversation.
The question lingering is, who’s more likely to become a friend?
Lead scoring is sorta like that, but for your business.
Instead of trying to be everyone’s best friend, you can see who’s really vibing with you.
In other words, you can spend more time with leads who seem into what you’re offering.
Knowing how interested someone is lets you tailor your conversations so you can approach when the timing’s right and you might just get the sale!
With a lead scoring system, the most engaged leads will have higher scores. The most disengaged leads aren’t usually worth pursuing until they are warmer.
Here’s a simple lead scoring system you can use to get started:
- Open Email = 1 point
- Click Email = 3 points
- Reply to Email = 5 points
- Form Submitted = 10 points
- Appointment Scheduled = 15 points
The list above are just a few examples of what you can use. There will be actions that are more relevant to your business that you should consider.
To make the most of your lead scoring system, here’s a few tips:
Start Small, Grow Big: Get the hang of it with the basics first. As you become more accustomed, you can refine and expand your scoring criteria.
Regular Check-ins: After a set period, say a few months, review the scores. Did high-scoring leads convert? If not, adjust your system.
Embrace Automation: As you grow, tools like CRM software can help automate lead scoring. But for now, a simple spreadsheet might just do the trick.
Recently, FG Funnels/High Level released their lead scoring feature and they make it super simple to set up. Here’s a quick video of lead scoring in action:
Have you tried lead scoring before? How did it impact your business? Share in the comments!